Do you have a great idea for the next big product, brand, non-profit, or experience? Awesome: you’re half way there! The other half of entrepreneurship – whether you’re in it to make money, to make the world a better place, or both – is storytelling. In this hands-on workshop led by an innovative community arts non-profit leader who is the two-time winner of Marion County, Ohio’s annual hometown business planning competition, you’ll learn all about how to mobilize marketing – the art of telling stories & branding – to develop a full-fledged branding kit for a product, concept, or organization of your own design. Modeled on the popular “shark tank” business incubator model, we’ll start the week workshopping ideas and will turn those ideas into a marketing kit. Along the way, we’ll learn about fonts, colorways and color schemes, and will use free, accessible graphic design platforms like Canva to mock up logos, flyers, merchandise, and more. We’ll end the week with a real live “pitch competition” – where you face off against fellow campers in an exciting bid to see whose marketing kit will bring in the investors! Get ready for one epic Battle of the Brands!