If you’re wondering how to make your camp stand out from the others, then you have to start at the beginning—with the flyer. As simple as it seems, the flyer influences a lot whether or not your camp is remembered and considered. It should be simple yet striking and easy to read, so that the client gets all the necessary information to remember the camp and have the initiative to look it up. Here are some simple steps that you can follow to create a great flyer with all the basic information.
Template and Layout.
Design a template that you feel can express the spirit of your camp. Remember, the look and feel of the flyer should be according to the image you want to project of your camp. Use the same colors, font, and elements that are in your camp's brand. A simple layout with a few elements is recommended—not too cluttered, but not too simple either.
Information.
You should include the basic information and what makes your camp stand out. Besides the name, you should create a catchy tagline that reflects the essence of your camp, providing additional context or highlighting a unique aspect of it.
Include dates, location, age range, and a brief description of your camp. This will help the reader understand why it's different from any other camp and why they should choose it. Remember to add contact details and registration information. A call to action is important, so don't hesitate to include a "Register Now" button.
Key Activities.
What will the kids do? Highlight some of the key activities, focusing on the more unique and exciting ones. Avoid including common activities that every camp offers. Remember, you want to stand out and spark interest.
Text Format.
Too much text can overwhelm the eye and result in fewer readers. Keep it simple and concise. Use headings, subheadings, and bullet points to distribute the text effectively. Ensure the font you use is easy to read and not too overwhelming.
Credibility.
Include some pictures of the campsite and even past campers and activities. This will make the camp more trustworthy. Consider adding reviews from parents who sent their kids to your camp in previous years.
Balance Space.
Avoid making your flyer too cramped or too empty. Spread out all the elements in a balanced, clean, and organized way. Incorporate graphics, pictures, and buttons to break up the text. Don't forget to place your camp's logo in a visible location.
The flyer can generate interest in your camp and distinguish it from the rest. Not all information needs to be written in it, as long as the client understands where to find additional details and how to proceed. The goal is to create a visually appealing flyer that conveys the excitement and value of your summer camp, so feel free to customize your design according to your camp's unique features.
